What Is a Business Opportunity?
Learn what a business opportunity is, how it differs from an offer, lead or tender, and explore practical B2B examples.
A business opportunity is an explicit situation in which a company is looking for a product, service, supplier, consultant, partner, investor or solution.
It represents demand.
Examples:
A startup looking for an accountant
An SME looking for a cybersecurity consultant
A manufacturer searching for a supplier
A company looking for a distributor
A business seeking a marketing agency
The key element is that a need has been identified.
Business opportunity vs offer
An offer represents what a company sells.
An Opportunity represents what a company needs.
Offer
We provide CRM implementation services.
Opportunity
We are looking for a CRM implementation partner for a 40-person sales team.
One represents supply.
The other represents demand.
Business opportunity vs lead
A lead is a company or person who may become a client.