Marketing and Strategy Consultant · VR Gambling Consulting
Paris, France · Amusement and recreation activities
🎯 Expert in strategy and marketing with 15 years of experience in the online gambling industry, I have supported major players such as Everest Poker, PMU and the Barrière Group in developing their growth, acquiring new customers and optimizing their long-term value. 🔍 My expertise has been built in markets with high competitive intensity, where acquisition and loyalty are major strategic levers. I have developed effective strategies based on: ✔ Digital acquisition and optimization of customer journeys to maximize ROI ✔ CRM and loyalty to strengthen engagement and retention ✔ Monetization and increase in customer value via adapted offers and programs ✔ Data analysis and marketing personalization for better performance 🚀 Beyond gambling, this expertise is completely transposable to other sectors facing the same challenges: e-commerce, fintech, digital subscriptions, tourism or even B2C services with high recurrence. My approach combines data, innovation and a detailed understanding of customer behavior to generate sustainable growth. 📩 Open to opportunities: Let’s discuss your challenges in acquisition, loyalty and growth!
